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Creating your blog: The Set up

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Starting your own blog can be very overwhelming.  Where do I start? Do I need to know coding? How frequent should I publish content? Do I have enough time to manage this task and do it well? These are just a few of the questions one may contemplate when starting a blog.  Here at Advanced Dermatology and skinfo® Specialty Skincare Boutique, we take our blogging very seriously! Based on our own experiences, we have created this blog series to provide you with the knowledge and tools to create a successful blog for your company.

Creating your blog: The set up

Note: we will be explaining the basic essentials in building a blog page on your website using GoDaddy and WordPress as examples. All hosting services and blog platforms are set up differently, depending on the websites you choose, screenshots may not reflect the same format.

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Choose a web hosting service

Web hosting services are websites that provide space on a server to an individual or organization; these services can be purchased or leased. This is a mandatory first step as these sites provide internet connectivity. There are free hosting services but we recommend paying for a site that offers self-hosting services such as godaddy.com

Choose a name

Choosing a name for your blog can be tedious.  If you are lacking creativity, namemesh.com is a great resource to get some inspiration!

Make sure the name you wish to use is available.  You can do this by searching on the hosting & domain website of your choosing (see above).  If the website you chose does not offer a search (which is unlikely) we recommend using godaddy.com

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Choose a domain extension
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Top Level Domains (TLD), also commonly called, Domain extensions,  are the suffixes that come after the domain.  For example “.com” is usually used for commercial (for-profit) entities, “.org” is most commonly used for non-for profit organizations, and “.net” is frequently used for technical or network based companies.  There are over 300 TLD available for use, if you are having difficulty choosing a domain extension, quackit.com (a website similar to godaddy.com) has a wonderful list to help you decide.

Install a blog platform

There are many personal blog platforms (Blogger & WordPress) as well as alternatives (Posterous &  Tumblr).  We found that WordPress, being the most common blog platform, was the easiest to install and navigate.  Once you have followed the steps above, install the blog platform of your choice.

You are now ready to start your blog!  Don’t know where to start?  If you have chosen WordPress as your blog platform read our blog post, Creating your blog: Post Development for guidance.


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