New York Times Reports "New Beauty Goal: Plumper Cheeks"

September 25, 2013

The New York Times
By Sally Wadyka
October 25, 2013

""Like many people, Christina Conti, 44, a personal assistant from Wantagh, N.Y., was seeking a more youthful appearance. “I have a very thin face, and with that signs of aging come much faster,” she said. “I lost volume in my face over the years.”

Ms. Conti tried fillers in her nasolabial folds, the so-called marionette lines that run from the nose to corners of the mouth.

“It helped with those wrinkles but didn’t give me back volume,” she said. “Doing the folds wasn’t enough.”

Then her dermatologist at Spatique Medical Spa in Smithtown, N.Y., Dr. Marina I. Peredo, suggested injecting filler not into Ms. Conti’s wrinkles but into the flesh of her cheeks.

“It gave me back definition I had 15 years ago,” Ms. Conti said. “People said; ‘Wow, you look great. You look happy.’ ”

There’s a reason for the phrase “baby face.” Round, plump cheeks look young. Saggy, sunken ones look old. Increasingly, dermatologists and cosmetic surgeons are turning their attention from smoothing out wrinkles to increasing volume.

Dr. David E. Bank, the director of the Center for Dermatology, Cosmetic and Laser Surgery in Mount Kisco, N.Y., said that he and his colleagues “used to take a very two-dimensional approach to facial rejuvenation. We’d see a line and fill it.” While filling in wrinkles could make people look better, it did not necessarily make them look" Read More.